Private White VC – New Mcr Shop / Factory Tour / Sample Sale


Oh where to start? I know, lets start with London and work our way up shall we? OK so our good mates at PWVC are about to renovate their swanky Lambs Conduit street shop but before they do so they will be having a massive sample sale down at the shop with up to 70% off their suave gear. Starting on the first of July and throughout most of the month you’ll be able to pick up some of their luxury jerseys and knitwear as well as celebrated outerwear styles such as the G1 Flight Bomber jacket and the Manchester Pea Coat, all at bargain prices. The sample sale will be online from midday tomorrow too if you can’t make it down to the Smoke.


*cracks knuckles* and so to Manchester, where if you know this town as well as we do, then you’ll know that decent clothes shops are rare gems hidden amongst the corporate high street chain-stores that dominate our beloved city. Well last week Mark and I popped in to see James and the gang down at Private White at their ace old school Victorian mill in Cheetham Hill (which is about a five minute walk from Deansgate or Strangeways depending on your background). On previous trips to the PWVC mill we’ve been lucky enough to have a proper nose round at all the ace archive stuff contained within this fantastic Victorian building, from vintage Henri Lloyd buttons to pattern designs for Aquascutum we’re always like pigs in the the proverbial shit when let loose ‘upstairs’. Well image our surprise when we were shown into their brand new shop on the ground floor of this dusty Mancunian factory where we found the kind of retail showroom that would put most Savile Row/Bond Street Emporiums to shame. What is especially impressive about this sartorial set up is that amidst the cinnamon coloured bombers jackets and copies of Free & Easy is the history of the brand and the mill in artefact form. From old school design tables, drawers full of cotton reels and massive steam presses to the comic strip wall/wrapping paper from Victor that tells the tale of Private White’s heroic VC earning deeds. Making it no real surprise that this place has already been short-listed for a design award.


As if that wasn’t enough we then peered through the window at the back of the shop into a ‘garment Narnia’ or Garmnia as I like to call it. I don’t really. Yes beyond this regal retail experience lies the factory’s random bits and pieces,where John Lofgren shirts rub shoulders with one off Baracuta samples in all manner of colours and sizes. Now before you start hating us for getting to rub our exclusive/mucky magazine writing paws all over this Aladdin’s cave of coats I should perhaps let you know that you too can visit this shop, buy some gear from their archive AND get a tour of the factory. How good is that? The shop is open from 9am to 5pm but if you want to check out the archive and take the tour (which we highly recommend) then give them a shout to arrange an appointment first (they’re dead friendly) either via email or phone +44 (0)161 834 3062 . So whether you live round the corner or just pop to Manchester to occasionally buy some ace clothes then you should definitely put a tour of this special place on your agenda, it’s like the Willy Wonka’s of menswear. Don’t believe us? Look at the rest of these pics…


Private White V.C.
Cottenham House
1 Cottenham Lane
Greater Manchester
M3 7LJ

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