Reebok Classic x Proper ‘Every Day is Like Run Day’

The Proper creative posse recently took a trip out to Lancashire in order to create a short film to promote Reebok Classic’s new Aztrek & Bolton colourway releases. Taking inspiration from Reebok’s hometown, the 1990s (when both shoes first appeared) and a little bit of Morrissey’s Everyday is Like Sunday the film tags along with four mates who leave Bolton for some fun and frolics in an out of season Blackpool. Both the shoes will be dropping later this week whilst we’ll be continuing to drop a serious amount of 2ps in Coral Island..


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