Great news for all your outdoor enthusiasts out there, Snow Peak are opening a flagship store in London! The new three-story 4,300 square foot space in the newly revitalised St James’s Market will showcase the Japanese brand’s high-quality camping equipment, gear, and clothing via an inviting and immersive customer experience through a curated retail store combined with a cafe space.
Celebrating the Japanese concept of Noasobi or “playing in the outdoors”, the new space will offer Snow Peak’s line of Japanese-designed, lifetime-guaranteed products for outdoor living. Since its launch in 1958, Snow Peak has always been a brand that brings people together in the outdoors,
often around fire and food, so it’s fitting that the new London store will house a tea and coffee bar, partnering up with Workshop to serve coffee in an authentic Snow Peak way. In choosing the new location, Kei Saito, director of Snow Peak UK, said in a statement:
“When looking for a flagship store in Europe, we were excited to find such a great retail space in St James’s Market. Surrounded by specialty stores and restaurants with a quality focus, we are very happy to begin our new chapter of the business here.”
To coincide with the opening of their new London store, UK consumers will also be able to shop online now as Snow Peak launches snowpeak.co.uk. The flagship retail store will open late October 2019.