Do you remember reading Casuals as a teen and wondering what the “dressing down phase” was all about? Why would you dress down when you wanted everyone to know that your jumper was Stone Island? Ah, kids, eh?
I don’t know if we’ve all actually grown up or whether it’s a return of “dressing down” being popular, but brand-less basics and simple looks seem to be king. Alongside workwear, anyway.
To be honest, this isn’t the place for a socio-cultural essay about the effects of the longest recession ever known and prolonged Tory government on working class fashion sense. It can all be said, in my own opinion, as simply as this: well made basics make getting dressed, whilst feeling like you look alright, dead easy. And they’re comfortable.
Step up, Form&Thread’s founder, Richard Jeal.
Proper: How are you?