The Duffer of St. George, Summer 2011

We have to take our titfers off to the witty chaps down at Duffer, for their latest photo- shoot they’ve done something of a British parody of the vintage preppy look favoured by lots of popular brands over the last few years. Instead of using uber-perfect models in a beautiful setting Duffer have gone for a gang of characters from London’s acting and music scenes, who may not have perfect teeth or skin but are top of the list when it comes to having bags of character and talent in spades. Shot by Neil Bedford at the Holland Park Tennis club and styled by Gary Aspden and Stephen Mann this cheeky (back)spin on ‘the heritage shoot’ is a fair representation of the label itself; in that they don’t take themselves too seriously or have to rely on their former glories to help sales.

(Back row – left to right)

Calum MacNab – young British actor (starred in The Firm)

Ben Lee – the face of Duffer’s last 3 campaigns

Charlie Creed-Miles – British actor (Nil by Mouth and star of forthcoming film ‘Wild Bill’)

Goldie – DJ/artist/musician/actor/yoga practitioner

(Front row – left to right)

Leo Gregory (in deck chair) – young British actor (former GQ ‘Man of the Year’, starred in ‘Stoned’ and has a leading role in forthcoming Britsh film ‘Wild Bill’)

Danny Walker – music presenter/interviewer from Rewind TV

Alex Grewcock – singer from new group ‘Oh My!’ (signed to Plan B’s label and currently working with Example)

Jade Davies – singer from new group ‘Oh My!’ (signed to Plan B’s label and currently working with Example)

Adam Deacon – young British actor/director/musician (his film credits include Kidulthood, Adulthood and Anuvahood)


  1. Swissjames,

    It’s not where you buy it or what you wear. It’s how you wear it.

  2. Swiss James

    Yeah but they sell it in JD Sports, and for that reason- I’m out.

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