Revered Danish sportswear brand hummel announce the arrival of
‘The Bedroom Archive’; an immersive time capsule experience brought to life through the bedrooms of teenagers in the 70’s 80’s and 90’s. Founded in 1923, the soccer-fuelled brand has gone on to produce some of the most iconic team shirts in history, whilst cementing themselves as a major player in contemporary streetwear. Hosted at London’s Protein Studios on 4th October, the ‘Bedroom Archive’ invites guests to step back in time, whilst immersing themselves in three defining decades for the brand.
Memorabilia from milestones (including hummel’s 1980’s Real Madrid sponsorship) feature throughout the exhibition in conjunction with meticulously executed cultural reference points from all three eras. The hummel ‘Bedroom Archive’ opens to the public on 4th October 2019 with entry between 11am and 4pm.