Once more we find some experts in their field adopting our ‘large logo’ approach to greatness this time around it’s the legendary TNF and the mystical Brain Dead who have revealed another mind-blowingly excellent hooh up. This consciousness expanding collaboration features key pieces such as the including the 1976 Mountain Parka and the 1989 Placket Pullover Classic Fleece given a seriously wavey/ravey makeover alongside Brain Dead’s first ever women specific silhouettes. With prices starting at £50 you’ll be able to pick up thee limited edition pieces via thenorthface.co.uk and in select The North Face stores. Whilst the collection will exclusively be available to VIPeak customers starting on August 28 at 12:00 p.m. EST. To sign up as a VIPeak member register HERE. The collection will also be available to purchase at wearebraindead.com and additional specialty retailers.
ALso in celebration of the launch of the collection and the fourth annual Global Climbing Day, The North Face and Brain Dead are hosting a YouTube Live conversation with change-makers and pioneers from the climbing community on August 22. Key topics include diversity, inclusion and building a more equitable future — starting with gyms and mountaintops. The innovative ALL RISE, program created by Long Beach Rising, Brain Dead, and The North Face Global Climbing Athlete Ashima Shiraishi, is a key partner of this year’s Global Climbing Day celebration. Designed to increase access to climbing and create a pipeline for job opportunities for underserved youth in the local community, ALL RISE aims to create a scalable blueprint for climbing gyms to build programming with and in support of local communities. So make sure you tune into the YouTube Live conversation on Global Climbing Day tomorrow (August 22nd) at 17:00 p.m. GMT HERE.