Unfeigned launches AW24

We’ve been waiting for the latest offer from Madrid-based label unfeigned and their latest AW24 collection doesn’t disappoint.

Working alongside unfeigned colleague and visual artist Sabrina Passalia, who created the backdrop to the darker, moodier shoot, the new collection is a reflection of a busy city lifestyle where technical pieces address its demands and where comfort rules.

Within the new AW24 collection, there is a new definition of formal wear. Shirts and tailored pants, second-skin knitwear made with merino wool, as well as the new regular shirt designed to offer lightweight mobility, all feature.

Innovation in technical garments and a new take on classics are apparent. Tech-wear pieces have been made with travel in mind, so every piece is water-repellent, easy to pack and made with recycled materials.

Unfeigned has taken a step further in combining materials such as virgin wool and cashmere together with the contemporary appeal of tech fabrics presented in the new oversized cardigan with neoprene lining.

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