Who’s this cool Swedish character? Why it’s only award winning film director Ruben Östlund who has been asked to choose and model his favourite Velour pieces from their SS14 collection as part of their Portrait series. The shots and video were appropriately taken in one of Sweden’s oldest and most stunning cinemas Draken during the Gothenburg international film festival. In the featured video excerpts from one of Ruben’s film ‘Tourist’ can be seen which he made with the specific intention of creating the most spectacular avalanche scene in film history, so you’ll have to go and watch the whole thing to see if he pulled it off. Either way the man definitely knows how to put an outfit together.