Swell, Swedish, suaveinistas Velour have been on a sunny, stateside sojourn to subtly surprise us with some sensational spring/summer suit and short shots. Inspired by leisurely days in the sun their SS14 collection features a strong colour palette with sun-bleached tones, all over prints and embroideries. Yes I just said embroideries. The young Jonathan Meades-esque model is wearing their suit jacket called Etienne matched with Carel shorts. And it’s exactly this kind of outfit that mean the Swedes aren’t embarrassed of their fellow country-men the way we are when we see ‘our lot’ in their vests and scabby Lonsdale trainers cluttering up once beautiful holiday hot-spots, so lets all learn something from this yeah?