As Wood Wood founders Karl-Oskar and Brian grew up listening to 90s hip hop it’s this golden musical era that has provided the look and feel for their AW 17 collection. Entitled ‘The Low End’ it’s all about NYC street/work wear in bold colours and loose fits alongside big logos and topped off with the ubiquitous beanie hat that no East Coast rap clique was complete without back in the day. Though before you spend all afternoon listening to Masta Ace on spotify I’d like to point out that there’s also a bit of formal pinstripe action happening in there too, not to mention some ace fleece jackets, just to add some trademark W.W. nordic flavour into the mix.
