![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-9-1024x683.jpg)
Bringing mountainwear firmly into the metropolis the new SS20 campaign from Woolrich fully embraces the city dweller who appreciates a beautifully made technical jacket. Highlighting the range’s trans-seasonal versatility as well as it’s durability, the new campaign showcases a range of stunning new pieces within a modern and energetic urban setting as well as the great outdoors without losing any of it’s OG heritage charms.
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-2-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-3-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-5-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-11-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-4-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-6-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-15-1024x683.jpg)
![](https://www.propermag.com/wp-content/uploads/2020/02/Woolrich-ss-20-ADV-Campaign-12-1024x683.jpg)