Avant-garde cultural legend, Yohji Yamamato, began collaborating with adidas for their Y-3 label in 2003, long before fashion and sportswear were easily assimilated.
Yamamoto recalls a conversation with Nike where the sportswear brand politely declined collaboration in 2001, citing that Nike would only do sportswear – not fashion. How short-sighted!
Way ahead of its time, Y-3 has consistently tested the waters, dipping its toes in where others hadn’t (or wouldn’t) dare.
This graphic t-shirt from Y-3 is simple in design, but with address detailing showcasing both adidas’ German address and Yamamoto’s Japanese location, in combination with a poignant black and white mountainscape, it is a commentary on otherworldliness.