adidas Originals | Your future is not mine

 

What do you make of this then? For their SS16 campaign adidas Originals have made a forward-thinking film that features  a talented group of artists  (including Aleali May, Iman Shumpert, Kyu Steed and Design Butler) all marching together against the prospect of a gloomy, dystopian future in favour of a much more optimistic tomorrow. The idea being to invite a new generation to create their own future despite all of the negative predictions society lays upon them. All of which is neatly summed up in their haunting chant of ‘Your future is not mine’. I fully support this sentiment and just like Whitney (RIP) I too believe that children are the future and all the best ones are wearing adi.

ADIDAS ORIGINALS FUTURE 7

ADIDAS ORIGINALS FUTURE 2

ADIDAS ORIGINALS FUTURE 8

ADIDAS ORIGINALS FUTURE 5

ADIDAS ORIGINALS FUTURE 4

adidas.co.uk/originals

 

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