Fjallraven is one of those lovely niche brands that you only really see on other clued up people and/or the nerdy kind of girls who work at the BBC, unless of course you live in Sweden where it’s more closely associated with school kids and ‘Nuts in May’ types. So which ever social bracket you fit into be it well cool man about Manchester or Stockholm (little) monster the arctic fox is a perfect fit for you. Super cool online store not-addicted have just had a new arrival (in more ways than one) so congrats to Ian and family on the arrival of baby Charlie and all that awesome new Fjall gear. Buy it all HERE.
