New Balance 620: Size? UK exclusive

Top news trainer fans! The New Balance 620 is back and exclusively available from our good mates over at Size? from this Friday. The 620 first launched in 1980 as New Balance’s response to the fast evolving world of running specific footwear and in particular, competition to a certain brand’s range of ‘AIR’ filled trainers. Its key factor was its weight, weighting at just 224 grams making it the lightest running shoe on the market – a characteristic that New Balance used to their advantage in an early advertising campaign to promote the shoe. Their “LIGHTER THAN AIR” strapline a clear attempt to wrestle back a market share of consumer who had recently favoured models like Nike’s Air Tailwind and Air Leisure.

Built on a narrow last, the streamlined, sleek, low profile 620 was specifically designed for road running and although its overall blueprint wasn’t new by any standard it was seen as a major breakthrough in the running community. Dubbed “the most technologically advanced running shoe on the market” by Running Magazine it wasn’t long before it picked up a steady following who favoured its basic but to-the-point build and in particular it super grippy Vibram rubber outsole – a New Balance exclusive at the time.

Over the last 32 years since its original release, the 620 has been made available in a range of colour and material options. For this size?UKexclusive Autumn 2012 triple pack New Balance stick to the original and best formula of suede & nylon mesh. Finished in blue, orange and green, each colourway comes complete with a spare set of tonal laces.

All three colourways of the New Balance 620 will be available from Size? stores and online on Friday, (21st September), priced at £62.

www.size.co.uk

 

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