Back in early 2006, we decided for a laugh we’d put a ‘lads fanzine’ together. A couple of hundred people bought something we largely printed on a £40 printer and photocopied using the office copier of a mate.
20 issues of arsing about later and we find ourselves sitting in an office every day, not only working on Proper but doing specialised publications for other people too. In the last 12 months, we have done lots of work for brands to use online, while our printed stuff has included the last Spezial book for adidas, a lookbook for Dickies, the spoof running magazine for Saucony and finally a rather posh newspaper style project for The Sporting Lodge.
Based in the heart of the Lake District, The Sporting Lodge is as authentic as it gets. The lineage of the company dates back almost a century to a time when it was known as MacFarlaine Sports. The founding father of The Sporting Lodge was George MacFarlaine, an interesting character who grew up in India at a time when big game hunting was the norm. When he reached adulthood, he headed to Scotland to study engineering before eventually settling in the Lake District to combine his deep rooted hunting knowledge with his technical expertise. Though he passed away in 2000, his legacy remains in the shape of the Sporting Lodge.
Stocking the likes of Fjallraven, Brady, Berretta, Manastash, Filson and Barbour, it’s a serious outdoor lifestyle shop with the history to back it up.
The Lodger will become a twice-yearly publication in A3 size and will be available from The Sporting Lodge.