Timberland Document

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Ok if Mark’s gonna start showing off about his recent work for the admittedly excellent Pica-Post then allow me to blow my own trumpet regarding this limited edition book that Timberland commissioned Document Studios to create (and I played a small part in).

This wonderful piece of work provides a fascinating look back at the 40 years of impact Timberland boots have had on the world via interviews with the likes of  Nick Bower, Ronnie Fieg, Olmes Carretti (interviewed by me) and Gary Aspden. There’s some incredible photography to accompany all this booty talk too, including some appropriate New Hampshire scenery and a modern day Paninari style shoot to prove that Timberland is still as relevant as ever. Speaking of which the feature entitled ‘Best of Both Worlds’ styled by Document main man Mr. Hellqvist features an enviable collection of recent collabs that will have you racing to ebay in search of a pair of Timberland x Wtaps moccasins just as soon as you’ve finished drooling over them. As it’s not everyday that you see so many brilliant boots all together in one place I asked the main man to tell me a bit more about how the feature came together.

The boot collab story was one of the first we thought of when we started discussing the Timbs Doc. It’s one if the aspects I love most about Timberland, their ability to pick up suitable collab partners. I wanted to shoot the top ten boots, at least according to me. With Supreme and Stussy, two brands Timberland has been working with for years, it was important to find older and rare styles, not just what posted on blogs last week. I also wanted a nice mixture between subtle and wearable ones (Bee Line, Undefeated, Opening Ceremony) and a few extravagant styles (Supreme, Wtaps, Stussy Deluxe). Photographer Pelle Crepin perfectly captured their beauty and Mark Thompson did an excellent job on the art direction, capturing Timberland’s outdoors DNA with the pebbles and wooden splinters. It’s one of the heavy weights in the Timberland Document

David Hellqvist

 

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