I love it when a new LVC look-book arrives. It’s a bit like when you get an episode of Who Do You Think You Are, that for once features someone that you actually give a shit about. For this season the LVC design team have been beavering away in the archives to resurrect some trouser based treasures from the early days of Levi’s by going back to their California gold rush roots. So expect a wealth of denim-y delights that reflect the original ‘run of the mill’ style fabrication from 140 years ago in it’s most natural and untreated form, where imperfection becomes perfection.
