adidas launches new take on iconic Milano silhouette

Originally introduced in the 1970’s as part of the ‘City Series’, the Milano has always occupied a seat at the top table of what we now see as Casual footwear. Whether worn on the terraces or paired with a more contemporary look, it’s one we’ll always look upon with fondness.

As a means to remind people of its merits, adidas and END. have paired up for a new limited-edition version which nods in appreciation towards the fashion capital and Italian aesthetic with minimalist design, elevated details and premium Made in Germany materials. 

Limited to 500 pairs, each shoe is uniquely numbered on the heel, symbolising its rarity. This unique project celebrates the first anniversary of the END. Milano fashion and sneaker destination. 

Launching with limited in-store pairs from this Friday, 22nd March and on END. Launches ahead of that.

Mark Smith

I had pizza for tea.

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