Adsum is one of those if-you-know-you-know sort of brands. It’s the type of brand that makes men stare at other men in a virtual engagement of appreciation. It’s the type of brand that makes you feel superior, you think “I’m top drawer and I know it“.
Now they bring us their mid-season Chehalis collection — a collaboration with @black_zuckerberg — that’s based heavily on ‘90s mountain biking lifestyle and culture. Which means big graphics, cool colours and mega design.
And best thing of all about the American brand is that their editorials always do their collections full justice, meaning more words would simply, definitely, probably, certainly just be wasting everyone’s time.