AI ‘Riders on the Storm’ AW17

Brace yourselves people as I’m about to reveal some pretty amazing jackets to you, not just one or two but loads. Really, really big beautiful jackets from Italy with loads of ace details and features on them. The brand that makes them is called AI ‘Riders on the Storm’ that’s been around since 2011 and is the brainchild of designer & visionary Giovanni Chicco. Having worked with the likes of Ralph Lauren, Max Mara, Fiorucci and K-Way he’s now his turned his creative eye towards his own range of clothing designed to offer protection from the elements. The result is a premium sportswear brand with innovation at it’s heart thanks to performance enhancing features such as built-in removable anti-fog lenses and ski-masks, ear filters and anti-pollution 3D mesh mouth pieces. There’s something very Italian abut the clever combination of technical with classical that makes up each of these outerwear gems that would look at home on the streets of a big city as much on the slopes of a remote ski-resort.

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