END. Clothing arrives in London

One for the London-heads here, as END. – wit their nice, big coats, flash hard-to-get trainers and cool, fitted overshirts – open their largest space to date in the heart of the captial.

Located down Broadwick Street, the store is a spit for their Glasgow and Newcastle flagships, using a flash material palette of marble, stainless steel, mirror and maple to create large, monolithic landscapes (perfect for edgy Instagram photos).

Inside you’ll find the likes of Off-White, Acne Studios, Stone Island Shadow Project, Comme des Garcons, Moncler, and a tonne more, alongside footwear’s top boys. On the first floor level, the main trainer collection is housed alongside a grooming area, and a launch space with digital screens to display product releases and promotions. Bringing the online experience to END. London, iPads are available for customers to shop endclothing.com in store too.

The store is open now and there’s a slew of launches and mad drops over coming weeks. See you there.


Absolutely well into house plants.

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