Ordinarily, we wouldn’t endorse anything that suggests zooming in on someone’s rump, photographing yourself doing it, then placing it on some admittedly great t-shirts. Just sounds like something a weirdo would do, doesn’t it? And yet… Gramicci have done it and it looks great.
As someone who works a fair bit of time on a clothing brand myself, I know how it can be hard to constantly come up with creative ways to brand clothing. A simple Gramicci logo tee would be an obvious place to start, but what about a t-shirt that celebrates their famed G pants by depicting someone wearing them, with the logo magnified? Yeah, that’ll work.
