Grey Goodness from Diadora’s Camaro

Known mainly for its court appearances, Diadora is a brand you can rely on to attract admiration.

We all remember sports endorsements by the top faces of the 80s and 90s, and these shoes show the brand has its feet planted in the here and now too, but what about before that?

Diadora takes its name from the Croatian town of Zadar, which was once Italian before WW2 saw a reshuffle. There is evidence that suggests the word was used to refer to Zadar several centuries ago, while some say it also stands for the Greek word which means sharing gifts and honours. That’s pretty fitting for a brand that has always been known as a step ahead in terms of sporting luxury.

This Camaro model is the perfect spring/summer embodiment of what Diadora stands for.

Get yourself a pair at Oi Polloi now, please.

Mark Smith

I had pizza for tea.

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