As previously documented on these pages, Helly Hansen’s storied history creating performance driven gear has led to a purist spin-off named HH-118389225. Let’s call it “ARCHIVE” for now though.
Archive takes Helly Hansen’s DNA, evolved since their formation in 1877 and applies a contemporary, directional aesthetic to it, creating something fit for the current climate both meteorologically speaking, and in terms of the prevailing trends.
This latest shoot – styled and shot by Graham Gaughan – showcases an expanded range that considers modularity at its core, and dials into HH’s 1990s archive via pinstripe patterns.
Out later this year (October to be precise), it’ll be available via Helly Hansen’s own channels plus some hand-picked top tier retailers.