Introducing… New Balance 990v5

The Dad Shoe might be a bit Hypekid 2018©, yet New Balance’s 990 silhouette – the king of the Dad Shoe, the OG Dad Shoe – is one trainer that simply won’t budge – and it’s for good reason too.

Undergoing its now fourth update since its original release in 1982, the New Balance 990 has been (and still is) iconic for over three decades and maintains relevance both on the street, down the pub and on the catwalk.

For 2019, the New Balance 990v5 optimises just how far the trainer has come from once being described as “just a grey shoe”. It’s a shoe worn by the many, across different walks of life. From the A-List celebrities or the trendy fashionistas, to the Dads and unintentionally cool running club goers, it’s a shoe for the masses.

The New Balance 990v5 offers a new classic for 990 series fans and sneaker connoisseurs with modernised aesthetics and a clean, shortened design for an understated contemporary silhouette. The new model maintains the essence of the 990v4 while offering new elements including a TPU power strap, new Ortholite insert, and modernised badging included on the tongue and foxing. The upper offers premium pig suede and mesh with 360 reflective accents and an engineered graphic tongue design with a lace keeper.

The New Balance 990v5 has already launched in North America, but will be available for us to splash out on from the New Balance website from May 4^th. No force-d jokes please.

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