Merrell 1TRL Debuts New SS23 Campaign ‘My Trail’

To herald the arrival of their SS23 range, Merrell1TRL have collaborated with photographer and collagist Elena Cremona for a memorable piece of content that showcases three very particular models putting Merrell’s key new styles to the test.

The work embraces a theme that is common with a lot of brands since lockdown – that of blurred lines between outdoor and lifestyle. This is gear that’ll work in the wild and look just as good in the street. Ideal to take onlookers eyes off your as you nervously carry more skinny lattes than is sensible on your way into the office.

If that’s a look you crave, head to Merrel1TRL now.

Mark Smith

I had pizza for tea.

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