The reassuring rise of outdoor brands in recent years has seen some of the brands that previously turned away from trends have to acknowledge the fact the cool kids like them.
Some have tried and failed to make hay while the sun shines, others have effortlessly pivoted towards a more aesthetic-appreciating look with ease. Merrell is the latter.
Working with well-chosen creatives and consultants, Merrell continues to cement its reputation as a serious outdoor footwear brand that also knows its onions on the street as well as the peak.
Our pals over at Eqvvs have recently taken delivery of their first batch of Merrell footwear.
Check them out here now.
