In celebration of the launch of the New Balance 1906 at JD Sports, New Balance shouted US International and Juventus Footballer Tim Weah to engage three global artists to connect in Boston, home of New Balance. Yes, he’s the son of George.
These days, footballers aren’t just athletes. In the case of Tim Weah, his off-pitch passions are well documented.
A keen songwriter as well as footballer, he was ideal New Balance athlete to help pull together this global gathering of international talent to help celebrate life at the intersection of sport and culture.
Music talents Loyle Carner, Redveil and A.Girl were chosen to convene in NB’s home city of Boston to celebrate the journey of New Balance from 1906 to now. Scroll through the pics to see more, then when you’ve done that, head to JD to get the shoe, available in four colourways.
