Norse Projects delivers Lace Up Hyper Runner

There’s something to be said for brands that evolve with the interests, tastes and ambitions of the creatives behind them. Norse Projects is definitely that. Their pivot towards technical gear feels quite different to the stuff they were doing when they began their story, but surely that’s the point. You’ve got to use a clothing brand as a vehicle to explore your interests and passions.

Case in point is this rugged footwear they’ve formulated. A lightweight low-top runner with a Strobel construction inspired by trail running, the Hype Runner is a sturdy shoe for the trails, considered and reinforced in all the right areas. Details around the toe and heel are done in a TPU film for resistance and the heel is reinforced for extra stability. Lined with a soft mesh lining for comfort and dynamic climate control. An OrthoLite insole for long-lasting cushioning, moisture management and breathability with antimicrobial features. All put on one of Vibram most expressive outsoles.

See more at Terraces

Mark Smith

I had pizza for tea.

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