Founded in 2004, Norse Projects has been a reliable and consistent presence on the menswear landscape for a good amount of time now. Despite staying true to their original motivations, the brand has evolved nicely. With the Tab Series capsule though, there’s an opportunity for them to reconnect with their early graphic identity and core references. The Tab Series celebrates the original Norse visual heritage, whilst acknowledging the original military reference of the white-label of their early years.
Focusing on a casual range of heavyweight jersey, shirting and accessories, the capsule is designed to provide you with something cool, comfortable and confident as you go about your daily life. To acknowledge the time of year there’s even a little fleece in the range.
It’s available now at Norse Projects
It’s available now at Norse Projects
