Following their link up last year, C.P. Company and Palace have come together again, just in time to serve up a festive feast.
Palace continue to work with brands with real cultural resonance, usually with a longer history than their own. C.P. meanwhile continue to step up to the plate, facing the increasing challenges posed by popularity. In the UK, the brand has a deserved status that sees it celebrated extensively. With that comes fakes and the danger of reaching saturation point, especially when the UK retail landscape has lost so much weight recently.
Collaborations such as this keep the appeal and creativity high, appealing to across the ages. As ever, with indeed both brands, the marketing is as important as the product itself, there’s focus on both and it shows.
As they often do, Palace has put together a top campaign that brings their own signature to proceedings, celebrating C.P. Company’s rich heritage and showcasing the great beauty of northern Italy. Starring Palace skate team members Lucien Clarke, Rory Milanes, Danny Brady, and artist Andrea Renzini – 1980s muse of Massimo Osti, the film is directed by Michael J. Fox and Stuart Hammond.
The Palace C.P. Company Holiday 2023 collection is set for both in-store and online releases starting December 8, 11 a.m. EDT on the brand’s official webstore, and in Japan on December 9, 11 a.m. JST on the Palace Japan webstore, and on the official “Palace_Skateboards” WeChat store December 9, 11 a.m. CST. The collaboration will also be available exclusively at the C.P. Company flagship store in Milan and online.
