Offering the best range in highly coveted and limited-edition sneakers and streetwear Presentedby have extended their London operation with the launch this month of consignment boutique within the Levels Shoes store in Dubai Mall.
Working closely with the award-winning architecture practice, External Reference, they’ve designed the space with influence from the local regions’ surreal and contemporary designs, using cutting-edge computational tools and sophisticated 3D printing technology to manufacture some of the key features.
Whilst the experiential space will be wrapped in a 3D printed lattice structure and feature impressive interactive projections on the floor and the walls, moreover, at the centre of the space, the ultimate experience capsule displays a collection of the most exclusive trainers and performs a spectacular holographic show. The space will fuse the DNA of Presentedby, Level Shoes, and the glamorous city of Dubai, combining technology, fashion, urban culture, and design. Creating a unique physical retail experience, and not only a place to shop but to feel, touch, discover,
think, enjoy, and share.