Soccerbible x Hummel by The Rig Out


For their latest project, the good people from The Rig Out have conceived a three way partnership with Denmark’s famed Hummel brand and UK football know-it-alls Soccerbible.

The result is a short film and photostory, depicting the genuine and passionate football roots of the Hummel brand. Founded in Hamburg in 1923, Hummel eventually settled in Denmark in the mid-70s. Since then it has become an iconic sportswear brand, known for its classy Scandinavian football apparel.

This project seeks to reinforce that on a trip to FC Copenhagen to celebrate the Hummel x Soccerbible shirt collaboration. Watch the film, here.

Or just watch it below.

Soccerbible x Hummel from The Rig Out on Vimeo.

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Mark Smith

I had pizza for tea.

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