The result is a short film and photostory, depicting the genuine and passionate football roots of the Hummel brand. Founded in Hamburg in 1923, Hummel eventually settled in Denmark in the mid-70s. Since then it has become an iconic sportswear brand, known for its classy Scandinavian football apparel.
This project seeks to reinforce that on a trip to FC Copenhagen to celebrate the Hummel x Soccerbible shirt collaboration. Watch the film, here.
Or just watch it below.