thisisneverthat is a South Korean brand that was founded by three friends, Cho Nadan, Park Inwook, and Choi Jonkyu in 2010. It soon made its mark on a local level, which when you consider the size of South Korea, is a pretty big deal. Fast forward to 2018, and the brand presented its first runway show at Seoul fashion week, leading to work with the likes of Vans, Reebok and Puma. Focusing on ‘norm-core’ silhouettes, thisisneverthat have taken very wearable everyday items and infused them with something a bit exotic.
Check it at Wellgosh now.