Chanelling Massimo Osti’s love for maritime pursuits, early Stone Island was heavily influenced by nautical niceness. Stone Island Marina speaks for itself in this sense, and it’s a theme which flooded out into much of his other work with the brand. While the tech fabrics, the bright colours and the pioneering dyeing techniques evolved Stone Island beyond merely a sailing lifestyle brand, it’s always good to see a brand acknowledge its roots. I don’t need to mention what Osti called his yacht back in those early days do I?
So while the full collection of Stone Island at Slam Jam is an eclectic mix of seasonal seaside steez and post-apocalyptic cool, it’s the striped designs where navy and white set each other off just nice that catch the eye.
Cut a dash at dockside this summer and grab some gear from Slam Jam.