Tried and tested by athletes at the top of their game and loved by outdoor types and trainer fanatics alike the new SS21 Trail Run collection from adidas…
Inspired by an impressive history of creating performance-driven, life saving technical sailing gear, Helly Hansen’s Archive capsule is back with some more game-changing garms this season. Though anchored…
Re-energised via the introduction of new tones and environmentally friendly materials, classic TNF silhouettes such as the Mountain Parka and Woodmont Jacket make a welcome return for SS21.…
Well here it is, the one we’ve all be waiting for, the first Spring drop from our favourite New Yorkers, Adsum. Inspired by the simple pleasures and aesthetic…
Comprised of two sweats and two tees (in Ecru on Navy and vice versa) bearing the poignant words ‘Peace, Love, Sea ‘ two of our favourite brands have…
Without a doubt one of the most exciting new brands out there at the moment we love a bit of Reception here at Proper. This season’s new collection…
Patagonia’s first instalment of SS21 gear has arrived and what a sight it is to behold. Working their way across a number of household silhouettes such as the…
Inspired by a (pre-Covid) fabric sourcing trip to India where UW head honcho David Keyte came across an amazing reggae sound system in downtown Delhi, the SS21 collection…
Inspired by their indomitable spirit of outdoor exploration the North Face have just unleashed a fantastic new streetwear collection called ‘Metro Ex’ that should particularly excite all you…
Merging colourful Cali tones with modernist monochrome palettes the brand new collection from Stüssy has all of your Spring and Summer streetwear bases covered. Comprised of banging bucket…
The second instalment, in what is for us one of the coolest things that LVC has ever done, sees the release of a range of tees, hoodies and…
Killing two birds with one sustainable stone, Fjällräven have just released their Samlaren capsule collection which features some exciting new takes on their classic pieces all of which have…
Injecting the new season with some pastel coloured sunshine comes a fresh new drop from the world’s coolest streetwear label, Stüssy. Imbued with the heartwarming hues of a…
Our favourite functional Finnish footwear brand Tarvas have been out exploring the southern forests of their wonderful country in a vintage VW Syncro van whilst shooting their SS21…
Shot by London director, Akinola Davies Red Wing Heritage’s first-ever global campaign focusses on three fascinating profiles each of whose narratives share a running (red) thread of “community sustainability”. This…
The latest collection from super suave Italian outerwear brand Parajumpers sees them exploring a new catalogue named EVO. Short for Evolution, this new range takes key elements from…
The king of Ivy League illustration meets the kings of collegiate kicks in this marriage made in heaven between Sebago and Mr SlowBoy. Celebrating their new season’s collection…
The pieces from the Stone Island Marina SS21 collection continue to overwhelm us with their powerful ‘nautical but nice’ flavour. The latest item to turn our heads is…
New for SS21 and a welcome reminder that C.P. Company are continuing to fully embrace their Urban Protection range, this is one total banger of a sweatshirt from…
This incredible 3L fabric, navy smock is part of the latest drop from Stone Island’s Marina imprint, without a doubt one of our favourite branches of S.I. here…
In celebration of the Chinese New Year, mellow military wear brand Maharishi have just unveiled their ‘Year of the Ox’ collection. Giving a respectful and playful nod to…