20 years ago, Y-3 fused sportswear and fashion. Y-3 is a collaboration between Japanese designer Yohji Yamamoto and adidas. The brand, founded in 2002, birthed an entire style…
When adidas’ Y-3 collaboration with Yohji Yamamato debuted the ‘Saikou’ during AW18 Paris Fashion Week, it was instantly alluring. The silhouette taps into the part of sneakerhead-psyche that…
Tomorrow is officially Black Friday but by now you know the drill; hefty discounts are already free flowing and have been flooding all our inboxes since the clock…
Avant-garde cultural legend, Yohji Yamamato, began collaborating with adidas for their Y-3 label in 2003, long before fashion and sportswear were easily assimilated. Yamamoto recalls a conversation with…
During winter I tend to run in a beanie – keeps the warmth in and gets your blood pumping. In summer, though, it’s far too hot to run…
When it comes to brilliant bucket hats you can’t beat a bit of Yamamoto’s Y3, whose futuristic sportswear vibes perfectly lend themselves to this mainstay of menswear. Constructed…
This season Y-3’s enigmatic style of futuristic sportswear offers up this magnificent mock neck, long sleeved tee. Ideal for exercising in style, relaxing with panache or just looking…
Bridging the gap between technical and casual adidas have taken their timeless tennis shoe the Stan Smith and sprinkled some Yohji Yamamoto magic into them. Without messing with…
When a shop happens to stocks loads of decent brands and caters to a variety of diverse styles it’s easy to get side-tracked when you’re looking for something…