The North Sea Pack from HUMMEL HIVE

The North Sea is Europe’s main man when it comes to fishing and big waves, and these aquatic hummel beauties are a huge catch (Sorry).

Inspired by the sea’s madness, the newest HUMMEL HIVE instalment offers a uniquely Danish take on two classic styles. The North Sea Pack merges the classic HB Team style – originally developed as a handball shoe – and the Marathona OG with a splash of Nordic coolness. The result is a mega example of how cool Scandinavians are, and some trainers fit for the changing seasons of the North.

With heavy inspiration from objects and terms connected to the sea in general and the North Sea in particular, this dual release is packed with surprising elements. As a nod to hummel’s headquarters on the harbour in Aarhus, the latitude and longitude of Aarhus Harbour can be found on the tongue of the sneakers. Laces are inspired by sailing rope patterns, while the colourways express the cold hues of the North Sea. Bright red pops symbolise the ocean buoys and combined with neoprene materials found in sailing boat gloves and boots, the zigzag stitching found in sail construction, and lace details inspired by classic deck shoes, this release boasts meticulous attention to detail throughout.

The North Sea Pack is a new addition to the HUMMEL HIVE series of contemporary trainers and apparel under the hummel brand. With a big focus on historic archive designs, their Danish design heritage and their unique connection with sport, this pack is a unique example of Danish design in the 21st century.

Cop some now from HANON and ensure you’re top of your class when it comes to cool kicks.

Absolutely well into house plants.

Write A Comment