Venturon FW24

There are several examples of brands with family ties at their core. Whether it be husband and wife teams (Story mfg, Universal Works) or examples of brothers or cousins (Arpenteur, IIRC).

Breaking that mould in a refreshing way is Venturon, a French family business established in 2018 by Bruno and Thomas – father and son.

Inspired by the great outdoors they bring a directional yet pragmatic approach to mountain clothing, making it suitable for a everything between a gentle trail journey and a more ambitious undertaking over a number of days. Though this gear has technical properties, it’s so nice you’re going to want to wear it as you go about your daily business too. It’s just nice to know it’ll work if you need it to, with each piece designed and tested in the Alps and made in France.

Find out more here

Mark Smith

I had pizza for tea.

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