Having recently spent some quality time working on an adidas Spezial project I’m fortunate/smug enough to already know just how ace the new Spezial collection, though having just watched this vid my excitement levels are still pretty high. For this eagerly awaited SS16 collection Gary and the team have travelled South of Herzo and looked to sunny the Cote D’Azur for inspiration. France is a country that has played an incredibly important part in the adidas story as well as more than likely being the reason why blokes in the North West of England still like to dress as if they’re about to win the Americas Cup. France’s second largest city Marseille was used as the location for both the lookbook and the accompanying short film (featuring Radio Grenouille) where ‘models’ were all local blokes street cast on the spot. And as if all this wasn’t French enough there’s also a shoe in the collection called The Côte which is pretty much a new and improved take on the fabled adidas Beach shoe, whose glass cabinet you may have seen me fervently licking during the Manchester Spezial exhibition. ‘Impeccable’ as they say in Frejus.
adidas Spezial SS16 will be available to buy from the 19th of March.