They’re not afraid to dig deep for inspiration at New Balance. Whether it’s pubs, mountains or football, there’s always something on the table. Most recently, the MIUK Yard pack has gone back to the very roots of the brand and how it came to be called New Balance.
In 1906, William J. Riley founded the New Balance Arch Support Company. Legend has it that Riley came up with the name “New Balance” by observing chickens in his yard, in particular the unique shape of their feet. Using this as inspiration for his arch supports he explained to customers that the chicken’s three–clawed foot resulted in perfect balance. Clever that isn’t it?
The MIUK Yard Pack takes inspiration from the colours of the roosters in William’s yard and applies them to 5 Flimby–made classics: the EPICTR, M991.5, M577, M1500 and M576,paying tribute to New Balance’s humble beginnings.
Get them from all the usual places.
