As we traipse towards the festival season, Icelandic outerwear brand 66°North is collaborating with a big hitter in the shape of department store Selfridges on an exclusive unisex capsule collection designed for outdoor heads and seasoned campers alike.
The collection is responsibly produced using mostly deadstock fabric from 66°North’s own factory in Latvia, and will sit within Selfridges ‘Worn Again’ initiative. The initiative was created to highlight circular shopping experiences, collaborations, events and ideas this spring, placing circular options alongside new season collections.
The campaign, art directed by model Mia Regan, features her friends Kevin and Karlon Bonsu, more commonly known as The Flag Twins. This is the first time the model has been the creative director and producer behind a shoot, marking another milestone for the talented 20-year-old.
Launching exclusively to Selfridges in London and Manchester, as well as at selfridges.com
