Remember last year when we introduced you to a kids brand called infaant?
No? Yeah you do. Look. Here.
Well, anyway, whether you remember or not, we’re here with another update on their progress. Having launched 12 months ago, they’ve been dragged back into the bricks and mortar game of retail via a new home in Leeds.
With years of experience behind the wheel of the brand, much of which in the various roles around retail, it was perhaps an inevitability that infaant would find itself a den in which to play. Having added a range of complementary brands around its own website offering, and hosted a series of pop-up stores, the new space is the natural progression. You’ll find kids versions of your favourite stuff from Wood Wood, Fjallraven, Salomon, Veja, Mr Maria, Lacoste and Ciele Athletics.
If you’re in the gorgeous environs of West Yorkshire and you’ve got any kids in the family who need to trade in their Spiderman rig out for something far cooler, head here. You won’t regret it.
If you’re not, remedy this immediately and head to their website in the meantime.
