K-Way® launches ‘It’s a thing’ campaign with viral musician Niko B

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Are you aware of a lad called Tom Austin from Newport Pagnell? What about Niko B, the rapper whose name is based on a character from GTA? Sound more familiar, yeah? They’re one and the same.

The UK charts feel less relevant than ever. Previously, an unknown 20 year old from Buckinghamshire might not have set the music world alight with a song which peaked at number 26 but these days we’ve all become used to judging popularity in a much wider sense. With 164k instagram followers (@ihatetomaustin) this chap has serious pull, which means offers of brand partnerships will have begun to pile up.

By the looks of it, he knows his onions, having chosen to pair up with French rainwear heroes K-Way, famed for their iconic, packable jackets.

Le Vrai Claude is the style they’ve chosen to work together on and the result is this fine array of lightweight outerwear that’ll help you colourfully combat the British summer and its tendency to be a bit rainy sometimes.

You can get these for the sum of £80 at Selfridges, Flannels and End.

I had pizza for tea.

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