When two kings of their respective divisions come together, it’s a heavyweight collaboration in all senses of the word.

British streetwear bastion KING and YouTube’s undisputed authority KSIjoined creative forces for the KING OF THE GAME lookbook, combining a firm nod to their roots whilst throwing a spotlight on what the future holds.

Set in one of East London’s most authentic Boxing gymnasiums, the shoot showcases the best of the current crop of summer designs as well as teasers of upcoming drops, with KSI in his most pertinent environment as he trains for his white-collar showdown with Logan Paul in August.

Visit www.king-apparel.com to shop the collection.

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