Moschino has a thing for burgers. And not just in a we-like-burgers kind of way, but in a our-bags-are-burgers kind of way. Who wants a Moschino burger?
When Franco Moschino founded Moschino in 1983, the brand offered a distinct alternative to fashion at the time. It was, in Franco’s words, intended to “be fun and send a message.”
When he died in 1994, his protégé Rossella Jardini took the helm until 2013, where the torch was passed onto Jeremy Scott, whose whimsical collections are a testament to Franco’s unique and often eccentric vision.
The reason for the burger love, however, is a big in-joke. Katy Perry wore a burger dress to 2019’s Met Gala. Scott loved it, and built an entire SS22 collection around the iconic burger.
It includes bags, t-shirts, and various other bits, but on our end, the Moschino Couture! t-shirt that references the burger is enough. It’s subtle and playful, like Franco’s Moschino ought to be.