I love how Nudie Jeans have modestly described their latest season’s collection as ‘Sustainable Contemporary Basics‘. I mean yes it’s all very, very wearable and ‘now’ plus I admit it’s all made very ethically and responsibly with all their denim being made from 100% organic cotton but basic? Nah mate. Though it maybe de rigeur down Gothenburg way, you walk around my manor in one of those Karl Parkas and a pair of Lean Deans on and you’ll be a million miles from basic, you’ll be bloody bionic mate. Come to think of it, I was in Gothenburg earlier in the year and everyone does look pretty super human over there. Well these garms might be basic to that freakishly attractive Swedish lot but not to us mere mortals, for us they’re the keys to valhalla. Check out the goodness HERE.