When the Clarks Originals team was looking for the right creative mind to help bring the Clarks and New York story to life, they reached out to self-proclaimed creative Jedi, Set Free Richardson.
Through this relationship, the curiously-named character has been appointed as Clarks Originals Creative Specialist, using his unique perspective of connecting culture with brands. His many passions include hip hop, art, fashion, and basketball, which are mostly scenes that Clarks Originals haven’t focused themselves on. There’s a longstanding appreciation of their shoes in those areas though, which has grown organically, and by the looks of things, Richardson’s role will be as a linkman between the brand and those various subcultures, translating via specific creative projects, live events and activations.
Head to Clarks Originals here to see what else they’ve been up to.
